Matumizi ya tamathali za semi za kiswahili katika kampeni za kisiasa: mifano kutoka Uchaguzi Mkuu wa Tanzania, 2015

Abstract

Electoral campaigns are a means of communicating with voters where politicians enter the market for persuade their policies to voters (Wei, 2001). Politicians all over the world embellish their language in a unique way to give extra effect and force to their message in order to archive their objective of winning more votes. This article aimed at examines the use of figures of speech in political campaigns and show how they help politicians fulfill their goal of winning the elections and contribute to pushing for the community's solidarity. Data for this article has been collected in the fields and library through the analysis of documentation and interview. Data was analyzed by the approach of discourse analysis, which emphasizes that text can be analyzed through dialogue and social contexts. This article have noted that politicians have used figures of speech including, metaphor, satire, allusion, metonym, irony, simile, personification, rhetoric and euphemism in 2015 election campaigns to fulfill their goals and to show solidarity for their community. This study has contributed to sociolinguistics studies