Abstract:
Electoral campaigns are a means of communicating with voters where politicians
enter the market for persuade their policies to voters (Wei, 2001). Politicians all
over the world embellish their language in a unique way to give extra effect and
force to their message in order to archive their objective of winning more votes.
This article aimed at examines the use of figures of speech in political campaigns
and show how they help politicians fulfill their goal of winning the elections and
contribute to pushing for the community's solidarity. Data for this article has been
collected in the fields and library through the analysis of documentation and
interview. Data was analyzed by the approach of discourse analysis, which
emphasizes that text can be analyzed through dialogue and social contexts. This
article have noted that politicians have used figures of speech including, metaphor,
satire, allusion, metonym, irony, simile, personification, rhetoric and euphemism in
2015 election campaigns to fulfill their goals and to show solidarity for their
community. This study has contributed to sociolinguistics studies
